Your words, maintained like your code.
Your app gets better every release, and the pages that explain it still describe the version you launched. I rewrite those pages in 4 weeks, then keep them in step with every update you ship.
1 page of yours, 5 lines rewritten and ready to paste. Nothing to fill in.
“Manage Inventory, Invoicing, Purchasing, Recipe Costing, and COGS, All from One Easy-to-Use Platform”
which part is for me?
Know what every dish on your menu costs and what to order next, all in one place.
The Words Fall Behind The Product
Say you push a release on Thursday night. Everyone’s tired by then, so the update note gets written in 30 seconds and says “bug fixes and improvements,” like the 6 before it.
On Monday, support has 14 emails from people asking what changed. The help article they open still has last month’s screenshots, and your listing still leads with a line from launch week.
None of that is anyone’s fault. On a team of 3, writing just isn’t anybody’s job, so it waits.
## v2.4.1
- Bug fixes and improvements
same as the last 6
Heard Through The Grapevine
2 customers of 1 inventory app, saying it in public.
Took me a while to figure it out.
A retail manager
setup can seem a bit confusing initially.
A creative director
From Your First Message To Every Release
A second opinion
Send me your company’s name on LinkedIn. I read your homepage or listing like a new customer would, and send back 5 lines rewritten and ready to paste.
1 plan, 1 short call
Pick a plan, book 25 to 30 minutes with me and fill in a 10 minute form. It’s the last time you’ll have to explain your product from the top.
Your voice guide
How your company sounds, written down and yours to keep. Every piece after it gets checked against it, so nothing reads like a stranger wrote it.
The Clarity Reset
Everything a new customer reads, rewritten: your website, your listing, your help center, the screens from signup to their first task and your onboarding emails. Done by the end of week 4.
The 10 second test
20 people like your customers look at your page for 10 seconds, same as before the Reset. At least 8 out of 10 get it, or I keep going.
The Clarity Standard, kept up
The Reset sets the standard, and every release after it is held to it. Update notes come back in 48 hours, and everything else lands once a week in 1 message, with a report card every 4 weeks.
Night And Day
Restaurant Inventory Management Software for Cost Control & Efficiency
Manage Inventory, Invoicing, Purchasing, Recipe Costing, and COGS, All from One Easy-to-Use Platform
Restaurant inventory you can count on, down to the last case of tomatoes.
From the kitchen to the bar, know what every dish costs and what to order next, all in one place.
15,000+ restaurants use it, and they typically spend 3 to 5% less on food.
Every rewrite uses only what was already on their page. No new claims.
Setup isn’t for the non-technical.
A bar manager. When your customers have said it in public, I quote them, and write so the next one never has to.
Scored with Hemingway Editor, the Flesch-Kincaid reading grade and the plain language guidelines at plainlanguage.gov. Name left off, for obvious reasons.
Same Story, Different Page
The update note
Orders that came in while you were offline now show up the moment you reconnect, so nothing gets packed twice.
The help article
How to make your stock update by itself every hour
The customer email
Subject: You can now refund an order from your phone
The review reply
Thanks for sticking with it. Setup now opens with a 3 step checklist, and the first step is already done for you.
Made-up examples, written for this page. Both replies answer the Capterra review quoted above, “Took me a while to figure it out.”
Pick How Much Gets Written
You ship 1 or 2 releases a month, and nobody has time to write them up. Most customers already know you. You want every update explained in plain words and a help center that matches the product.
Every 4 weeks- Update notes for every release, back in 48 hours
- Words for every new screen, button and message
- 3 help articles
- 2 customer emails
- 4 of your team’s drafts, back in your voice
You ship most weeks, and new customers meet you on a marketplace listing or your homepage. You want those pages and your emails to keep up with the product, and more happy customers leaving reviews.
Everything in readme, and- Your listing and homepage, kept sharp
- Your newsletter, plus 3 emails
- 5 help articles and a help assistant on your site
- 1 sales piece and a review request kit
- A customer story every 12 weeks
You sell to people who compare you first: a buyer, their boss, anyone reading your reviews. You want sales pieces, a reply under every review, and one writer for everything your customers read.
Everything in front-end, and- A reply for every new review, wherever it’s posted
- 3 sales pieces and 3 more page updates
- 8 help articles, and your newsletter plus 5 emails
- A comparison page and a seasonal email set
- A 20 minute check-in call every 4 weeks
Every plan starts with the Clarity Reset, your first 4 weeks. It’s $3,000, or free when you sign for 12 months.
8 Out Of 10 Get It,
Or I Keep Rewriting
After the Clarity Reset, at least 8 out of 10 people like your customers can tell what your software does after 10 seconds on your page. If they can’t, I keep rewriting at no charge.
the other 2 were checking their phone
Written By A (real) Person
I write every piece myself. So the person you talk to on the call is the same one who writes your update notes at the end of the week.
I’ve been around games and software since 2010, and I’ve read a lot of update notes that told me nothing. So I read your product the way your next customer will, for the first time, with nobody around to ask. Whatever I have to read twice gets rewritten.
Half the internet is busy talking to itself, so when a real person finally reads your page, make sure a real person wrote it.
Dani O’Singh
Start With A Free Second Opinion
Send me your company’s name on LinkedIn. I find your front page myself, so there’s no link to send and no form to fill in.
Not for you yet if you haven’t made your first sale. Come back after the champagne.